What is a benefit of involving users in the design process?

Involving users in the design process has the primary benefit of ensuring that the final product aligns more closely with user needs. By engaging with end-users, designers can gather valuable insights about preferences, pain points, and specific requirements. This user-centric approach leads to a better understanding of what features are most necessary and desirable, resulting in a product that effectively meets the intended audience's expectations and solves their problems.

This alignment not only enhances user satisfaction but can also increase the likelihood of the product’s success in the market. When users feel that their feedback is incorporated into design decisions, it fosters a sense of ownership and connection to the product, which can lead to improved user experience and loyalty.