What is the purpose of a design brief?

The purpose of a design brief is to outline project requirements, objectives, and constraints. It serves as a foundational document that communicates the essential aspects of a project to all stakeholders. By clearly defining the goals and necessary criteria, the design brief ensures that everyone involved has a shared understanding of what needs to be accomplished. This clarity can help guide the design process, ensure that all important aspects are considered, and streamline communication among team members.

In contrast, summarizing previous projects is not the focus of a design brief; while it can inform a new project, it does not serve to establish the current project's framework. Additionally, while marketing strategies may be relevant in broader project discussions, they are not a primary concern of a design brief, which is more focused on the specifics of design and functionality. Estimating production costs can be part of the overall project planning but is typically not included in a design brief, which primarily concentrates on defining the objectives and requirements necessary for the design phase.