What is user experience (UX) in design?

User experience (UX) in design refers to the overall experience a user has when interacting with a product. This encompasses various aspects, including the usability, accessibility, and satisfaction derived from the interaction. A good UX aims to create intuitive, efficient, and enjoyable interactions, ensuring that the product meets the user's needs effectively.

Focusing on user experience helps designers create products that are not only functional but also resonate well with users emotionally. This means considering layout, ease of navigation, visual aesthetics, and how users feel while using the product. All of these elements contribute to a positive user experience, enhancing customer satisfaction and loyalty.

Other options do not adequately capture the essence of user experience. Technical requirements relate more to the specifications and functionalities a product must fulfill rather than how users perceive their interaction with it. Testing product durability is concerned with the physical resilience of a product rather than the experiential aspect. Pricing strategies are entirely separate from user experience, dealing with market positioning and financial considerations rather than the qualitative user interaction with a product.